Description
WHY IT’S SPECIAL
- Lightweight, buildable formula for natural-looking coverage
- Clinically proven to wear comfortably all day
- Visibly blurs imperfections and evens skin tone
- Can be applied all over for full coverage or used to make small edits
- Transfer, sweat, and humidity-resistant
- Non-comedogenic and safe for sensitive skin
- Dermatologist-tested
IMMEDIATELY AFTER USE (THE MINIMALIST ONLY):
100% said it has buildable coverage
100% said it feels weightless on skin
100% said it looks natural on skin
100% said it’s easy to apply as foundation and concealer
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IMMEDIATELY AFTER USE (THE MINIMALIST + GREAT SKIN SERUM):
100% said my skin looks healthy after using these products
100% said they made my skin look hydrated
97% said they make my skin look smooth
95% said the serum improved the application of The Minimalist
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**In a consumer-perception study on 49 volunteers (ages 20 to 60) across skin types and skin tones measured immediately after application.





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